Consumer insight, built to move brands

Stop watching. Start moving.

We’re a full-service consumer insight agency partnering with global brands to do more than explain what’s happening – we uncover why it matters and what to do about it. Through building, testing and sharpening ideas, we bring clarity and power our clients to win in the market.

hsbc
tesco
deliveroo
pepsico
diageo
heineken
aviva
asda
odeon
allwyn
aldi
b&q
sainsburys
carlsberg britvic
just eat
bt
colgate
danone
hsbc
tesco
deliveroo
pepsico
diageo
heineken
aviva
asda
odeon
allwyn
aldi
sainsburys
b&q
carlsberg britvic
just eat
bt
colgate
danone
Sectors we know cold

Deep category expertise. No generalists.

Why businesses choose Kokoro

Insight that's stress-tested by the people who'll defend it in the room.

Deep sector expertise

We hand-pick the best team for your unique challenge, which means we know your sector dynamics and its competitive pressures inside out. This depth is what de-risks your work - giving you confidence every decision has been stress-tested by an expert team.

Human thinking, accelerated by AI

We use AI to work faster and sharper, but never as a substitute for the thinking that matters. Our time is focused on unearthing subtle nuances in human behaviour, generating ideas AI can't, and crafting stories that get your insight into the boardroom.

Global reach

We work across sectors and markets worldwide, which means we understand consumers in their entirety. This global view stretches our thinking, and yours, to ensure we're always one step ahead.

30+ yrs
In consumer insight
30+
Markets researched
85%
Client retention
£1bn+
Decisions briefed
Multi award winning

Recognised by the industry, year on year.

MRS Winner · 2025
Agency of the Year
MRS Winner · 2025
Agency of the Year
MRS Winner · 2025
Best Place to Work
MRS Winner · 2025
Best Place to Work
AURA awards Winner · 2024
Agency of the Year
AURA awards Winner · 2024
Agency of the Year
AURA awards Winner · 2023
Agency of the Year
AURA awards Winner · 2023
Agency of the Year
MRS winner · 2023
Best Place to Work
MRS Winner · 2023
Best Place to Work
AURA awards Winner · 2022
Agency of the Year
AURA awards Winner · 2022
Agency of the Year
MRS Awards Winner · 2022
Agency of the Year
MRS Awards Winner · 2022
Agency of the Year
Meet the team

Senior partners. Every project. No exceptions.

World-class specialists with the brightest of brains and a big personality to match. Every Kokoro engagement is led by a director who's been in the discipline for at least a decade.

5 specialists across insight, research, data and operations.

Meet the whole team
Insights hub

What's shifting in consumer behaviour?

Latest thinking - articles, analysis and conversations worth having.

All thinking

Got a brief, a hunch, or a problem worth solving? Let's get into it.

© 2026 Kokoro Global Ltd

London · Manchester